In hospitality, it’s often the smallest moments that leave the biggest impression.
That’s the message bestselling author, chef, and entrepreneur Erin Wade brought to life during her recent interview on The Chris Evans Breakfast Show on Virgin Radio. Sharing insights from her book The Mac & Cheese Millionaire, Wade offered a fresh perspective on frontline service — one that encourages teams to embrace creative thinking, micro-goals, and emotional intelligence.
One standout idea from Wade? Ask your team to focus on making just one table an hour feel really special.
That might sound simple — even too simple — but therein lies its power. Instead of overwhelming teams with vague targets like “smile more” or “deliver exceptional service,” this approach gives them a clear, achievable mission. Whether it’s offering a genuine compliment, anticipating a guest’s need, or going the extra mile with thoughtful detail, the focus becomes connection over perfection.
“It gives your team permission to take a moment, be present, and show care,” Wade explains. “That ripple effect improves the experience for everyone else too.”
Another innovative idea from Wade’s book involves a colour-coded communication system that empowers staff to safely and discreetly manage customer harassment. Rather than ignoring the issue or handling it solo, team members use a pre-agreed colour system to signal for backup or report concerns — without escalating the situation in front of guests.
It’s a simple but powerful example of designing for safety in hospitality — an environment where emotional labour is often invisible.
This system encourages team solidarity, reduces anxiety, and reinforces that no one has to face uncomfortable moments alone.
At Silent Customer, we believe creativity and emotional intelligence are essential ingredients in the hospitality mix — and body language is one of the most creative tools your team can master.
That’s why we created the Positive Body Language tool as part of our P.E.P Talk Toolkit — a free resource for hospitality teams to explore, practice, and reflect on the impact of their non-verbal communication.
Here’s how it works:
– Produce: Start by reading out positive feedback your team has received. This anchors the conversation in strengths and builds confidence.
– Explore: Engage your team in a discussion about what non-verbal communication means. Use prompts to explore open vs. closed body language, mirroring, and vocal tone.
– Practice: Challenge team members to make a closed-off customer smile, or get someone to mirror their positive energy — just like Wade’s “one table an hour” idea.
These practices aren’t just about customer service. They’re about helping young, often inexperienced team members become more self-aware, confident, and empathetic — both on the job and in life.
By blending Erin Wade’s insights with our P.E.P Talk framework, you can unlock fresh energy and engagement on your floor. Start small. Be intentional. And most of all — make it fun.
Download the Positive Body Language training tool now from our free training page:
www.silentcustomer.com/free-training-tools
Let’s help every table — one at a time — feel truly welcome.
If you would like to gain a deeper insight into your customers’ experience, motivate your team, and strengthen your brand’s reputation, Silent Customer offers a comprehensive service tailored to your business needs. Contact one of our friendly team to find out more.
