How the Expectations of Customer Experience Have Risen: Why, and What to do About it

Once upon a time, I used to say that to be a successful restaurant, you needed to excel in at least one of these three categories.

  1. Food
  2. Service
  3. Ambience

 

But, back then, pre-Brexit, people were more forgiving, because eating out was cheaper, drinking alcohol was still cool, and we didn’t have weight loss drugs.    

So now what?  Now F&B businesses need to ace at all three and offer more besides. People don’t want the risk of spending the cost of a new washing machine on a dining experience that can’t get anywhere close, never mind exceed, what they can conjure up with a Tesco meal deal, at home, served with all the joy and enthusiasm of a damp rag.   

The crux of it is, that in spite the rising costs, B2C businesses need to make sure they are overdelivering and offering over and above food on a plate, in lack lustre surroundings served by someone who would rather be anywhere else.  Putting the prices up will now only work if you pull out all the stops.

Help your teams to understand how their behaviours make an impact. Find out what it is about your interiors or ambiance that is turning them off. See the food that customers are being presented with. Then you can ask yourself. ‘Would I pay for that?’ And if the answer is ‘no’ you have the chance to do something about it before its too late.

It’s not about spending more money. It’s about caring, listing, and reacting…..quickly.    If you want to improve your customer experience from bland to grand get in touch.     

Share:

Twitter
LinkedIn
Facebook

Related Posts

How the Expectations of Customer Experience Have Risen: Why, and What to do About it

Once upon a time, I used to say that to be a successful restaurant, you needed to excel in at least one of these three categories.   Food Service Ambience   But, back then, pre-Brexit, people were more forgiving, because eating out was cheaper, drinking alcohol was still cool, and we didn’t have weight loss drugs.         So now what?  Now F&B businesses need to ace at all three and offer more besides.

Read More »

Mystery Shopping Benefits for Medical Aesthetic Clinics

We have taken on a new client who has medical aesthetic clinics.  Before we even managed to fulfil our first visit, we discovered that WhatsApp enquiries weren’t being responded to and phone calls were not being picked up or followed-up. Our client was pretty disappointed. But they shouldn’t be:  Humans are, in general, pretty lazy. If we weren’t, we wouldn’t have invented farming and the internet. That neither have, in the long game, reduced work levels

Read More »

How to Engage Your Customers:  If Your Business Has a Story to Tell… Tell it!

I ate at the Wolseley on Thursday night. My very great friend Meghan Ridsdale booked us in. She knows every eatery in London and is a reliable source of recommendation for anyone’s budget, taste, styling, and expectations.      A fabulous building, incredibly busy, great service, and with a modestly priced ‘something for everyone’s taste’ menu.  Anyway, the building was designed as a car showroom for Wolseley in 1921 and is very ‘Agatha Christie’. It then became

Read More »

Why You Mustn’t Rely Solely on Online Review Management Platforms for Feedback

Using online reviews for feedback is important and inexpensive but relying only on this data (because it is cheaper than mystery shopping) will not alert you to everything you need to know.        The nail bar I go to, took on a new trainee six months ago. She was terrible!  And, despite much training from her colleagues, which was painful to watch, she didn’t improve. Luckily for me she wasn’t trusted to do

Read More »

Tops Tips for Dealing with Negative Reviews

Why negative feedback hurts: Let’s start with the emotional reaction to why negative feedback hurts. Generally, people associate ‘feedback’ with ‘criticism’. “Criticism is a gift” I hear from people, when I tell them what I do, but the thing is, I know that most of us fear it and certainly no one looks forward to receiving it!   ‘Criticism’ is almost always a complaint about our character or worth or work and it’s a challenge

Read More »

How Does Mystery Shopping Work?

In short mystery shopping works by delivering feedback to the front lines, covering all learning styles and motivating change. Well, it does when it’s delivered by Silent Customer because it’s our values that underpin the success of our mystery shopping services.         As a child, my mother always told me I had the ‘attention span of a gnat’. My maths teachers said I ‘just needed to apply myself ‘ and my grandfather threatened me with the

Read More »

Reputation Management

Mystery Visits

Phone & Online Audits

Free Training Tools

Free Training Tools

Intercepting Complaints

Check-backs and complaint handling go hand in hand. Intercepting a problem before a customer tells you, or Google, not only prevents negative word-of-mouth but can increase revenue through loyalty and positive PR.

Use our fun PEP talk sheets to support your front-line teams in learning how to avoid complaints.

Engaging Conversations

Building a natural and genuine rapport with guests can be the most positive and memorable part of their dining experience. Whilst the food and the environment can be remarkable by itself, making a customer feel that they are more than just a table number, has a far wider reach in terms of spreading positive word-of-mouth.

Use our fun PEP talk sheet to support your front-line teams in learning how to have engaging conversations.

Positive Body Language

Being able to communicate positivity, and with enthusiasm, encourages customers to reciprocate in the same manner. However, most of us are unaware of how we are perceived by others and, whilst we may think we are coming across as welcoming and friendly, our body language could be telling a different story.

Use our fun PEP talk sheet to support your front-line teams in understand the importance of self-awareness.

Relevant Recommendations

Team members need good product knowledge to be able to describe and enthuse, but often don’t know what many of the dishes taste like. A lack of upselling is also often due to a lack of confidence in knowing where to start a conversation that leads to a recommendation.

Use our fun PEP talk sheet to support your front-line teams in learning how to upsell.